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Design System Inspired by Wise

1. Visual Theme & Atmosphere

Wise’s website is a bold, confident fintech platform that communicates “money without borders” through massive typography and a distinctive lime-green accent. The design operates on a warm off-white canvas with near-black text (#0e0f0c) and a signature Wise Green (#9fe870) — a fresh, lime-bright color that feels alive and optimistic, unlike the corporate blues of traditional banking.

The typography uses Wise Sans — a proprietary font used at extreme weight 900 (black) for display headings with a remarkably tight line-height of 0.85 and OpenType "calt" (contextual alternates). At 126px, the text is so dense it feels like a protest sign — bold, urgent, and impossible to ignore. Inter serves as the body font with weight 600 as the default for emphasis, creating a consistently confident voice.

What distinguishes Wise is its green-on-white-on-black material palette. Lime Green (#9fe870) appears on buttons with dark green text (#163300), creating a nature-inspired CTA that feels fresh. Hover states use scale(1.05) expansion rather than color changes — buttons physically grow on interaction. The border-radius system uses 9999px for buttons (pill), 30px–40px for cards, and the shadow system is minimal — just rgba(14,15,12,0.12) 0px 0px 0px 1px ring shadows.

Key Characteristics:

2. Color Palette & Roles

Primary Brand

Semantic

Neutral

3. Typography Rules

Font Families

Hierarchy

RoleFontSizeWeightLine HeightLetter SpacingNotes
Display MegaWise Sans126px (7.88rem)9000.85 (ultra-tight)normal"calt"
Display HeroWise Sans96px (6.00rem)9000.85normal"calt"
Section HeadingWise Sans64px (4.00rem)9000.85normal"calt"
Sub-headingWise Sans40px (2.50rem)9000.85normal"calt"
Alt HeadingInter78px (4.88rem)6001.10 (tight)-2.34px"calt"
Card TitleInter26px (1.62rem)6001.23 (tight)-0.39px"calt"
Feature TitleInter22px (1.38rem)6001.25 (tight)-0.396px"calt"
BodyInter18px (1.13rem)4001.440.18px"calt"
Body SemiboldInter18px (1.13rem)6001.44-0.108px"calt"
ButtonInter18px–22px6001.00–1.44-0.108px"calt"
CaptionInter14px (0.88rem)400–6001.50–1.86-0.084px to -0.108px"calt"
SmallInter12px (0.75rem)400–6001.00–2.17-0.084px to -0.108px"calt"

Principles

4. Component Stylings

Buttons

Primary Green Pill

Secondary Subtle Pill

Cards & Containers

5. Layout Principles

Spacing System

Border Radius Scale

6. Depth & Elevation

LevelTreatmentUse
Flat (Level 0)No shadowDefault
Ring (Level 1)rgba(14,15,12,0.12) 0px 0px 0px 1pxCard borders
Inset (Level 2)rgb(134,134,133) 0px 0px 0px 1px insetInput focus

Shadow Philosophy: Wise uses minimal shadows — ring shadows only. Depth comes from the bold green accent against the neutral canvas.

7. Do’s and Don’ts

Do

Don’t

8. Responsive Behavior

Breakpoints

NameWidthKey Changes
Mobile<576pxSingle column
Tablet576–992px2-column
Desktop992–1440pxFull layout
Large>1440pxExpanded

9. Agent Prompt Guide

Quick Color Reference

Example Component Prompts

Iteration Guide

  1. Wise Sans 900 at 0.85 line-height — the extreme weight IS the brand
  2. Lime Green for buttons only — dark green text on green background
  3. Scale animations (1.05 hover, 0.95 active) on all interactive elements
  4. “calt” on everything — contextual alternates are mandatory
  5. Inter 600 for body — confident reading weight